Category: TVC
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Save Water. Save Money
Isaac Regional Council Save Water. Save Money. The Isaac Regional Council had not been charging for water. Local industry was winding down and would soon, no longer cover that cost for residents. Rather than framing it as bad news we gave the community the tools to deal with the change and a fun communication of…
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REIQ Property Portal
REIQ Property Portal Real estate agents in Queensland were limited in their options for online listings. Their members’ institute, REIQ, heard their calls for a community owned resource. As a creative contributor to this ambitious endeavour I worked closely with the development team. Providing digital design, UI, and UX testing. The launch also saw our…
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Ginger and the survivors
Cairns Regional Council We will survive Our goal: to convince the rainiest Australian region to conserve water. Research showed the greatest gains could be made by reducing garden water use. This 360 behaviour change campaign anchored by a series of seasonal TVCs included radio spots along with a tonne of collateral, transit and OOH. Our…
