Let’s focus on three highlights.

It was a large project and there were lots of learnings, experiments and interesting outcomes.
But there were three pretty cool solutions.

Wireframe
Persona Journey
Wireframe
Persona Journey
Wireframe
Persona Journey

Quicky quickly!

We knew that lots of Gertie’s following on Instagram, her blog, and email list were anticipating this product launch. This meant we were talking to a warm audience. Because of this, we could dramatically shorten the cart journey.