Category: Campaign
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Save Water. Save Money
Isaac Regional Council Save Water. Save Money. The Isaac Regional Council had not been charging for water. Local industry was winding down and would soon, no longer cover that cost for residents. Rather than framing it as bad news we gave the community the tools to deal with the change and a fun communication of…
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REIQ Property Portal
REIQ Property Portal Real estate agents in Queensland were limited in their options for online listings. Their members’ institute, REIQ, heard their calls for a community owned resource. As a creative contributor to this ambitious endeavour I worked closely with the development team. Providing digital design, UI, and UX testing. The launch also saw our…
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Healthier Happier
Queensland Health Healthier Happier. This persistent behaviour change campaign to encourage healthier choices of Queensland residents required an activation for a niche cohort – Those in government housing. The campaign message is “Make healthier choices to be healthier and happier”. We had to ask the question – What about people without choices? We provided a…
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Ginger and the survivors
Cairns Regional Council We will survive Our goal: to convince the rainiest Australian region to conserve water. Research showed the greatest gains could be made by reducing garden water use. This 360 behaviour change campaign anchored by a series of seasonal TVCs included radio spots along with a tonne of collateral, transit and OOH. Our…
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Madame Butterfly
OperaQ Madama Butterfly As part of the OperaQ 2016 programme my art direction provided a concept for the campaign and promotion.
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EU_TechEra
European Council on Foreign Relations EU_TechEra Digitisation across Europe and in particular Germany is overdue and of critical importance when it comes to EU sovereignty. ECFR identified this as a key communication area. To address this I curated content from foreign policy experts in the field and framed the advice and comments within a campaign-like…
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Deadly Kindy
Institute for Urban Indigenous Health Deadly Kindy There are barriers preventing indigenous kids from making an easy start at kindy. Kindergartens in Queensland require that kids are vaccinated and healthy and that they have their own supplies (eg. blanket & water bottle). In addition, there’s mistrust for institutions like medical practices and schools for indigenous…
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Big Fish
University of the Sunshine Coast Big Fish. As part of a intake campaign for a local university we created a character to play in a short cinema ad. This was extended in targeted transit media.
