Category: Ideation
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Our Magnificent 7
USC Paralympic Team Our Magnificent 7 The University of the Sunshine Coast’s Paralympic swimming team, in an unprecedented outcome, all qualified for the Australian team. We needed to celebrate that. We produced a cinema spot was run parallel to the film Magnificent Seven.
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Hannes
Die Johanniter Hannes the chatbot As a short promotion I programmed a simple chatbot for the Johanniter. His job was to inform people on Facebook Messenger how to order the Hausnotruf.
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Save Water. Save Money
Isaac Regional Council Save Water. Save Money. The Isaac Regional Council had not been charging for water. Local industry was winding down and would soon, no longer cover that cost for residents. Rather than framing it as bad news we gave the community the tools to deal with the change and a fun communication of…
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Sewing for dudes
Needlefruit Sewing Lounge Sewing for dudes Sewing isn’t girly. Needlefruit needed to express their values and brand to attract the right audience for their range of sewing classes. We found feminist-leaning women chose not to sew because of gendered stigma. Taking a showing-not-telling response we designed a sewing course for ‘dudes’. This disruption showed male…
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Healthier Happier
Queensland Health Healthier Happier. This persistent behaviour change campaign to encourage healthier choices of Queensland residents required an activation for a niche cohort – Those in government housing. The campaign message is “Make healthier choices to be healthier and happier”. We had to ask the question – What about people without choices? We provided a…
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Ginger and the survivors
Cairns Regional Council We will survive Our goal: to convince the rainiest Australian region to conserve water. Research showed the greatest gains could be made by reducing garden water use. This 360 behaviour change campaign anchored by a series of seasonal TVCs included radio spots along with a tonne of collateral, transit and OOH. Our…
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Madame Butterfly
OperaQ Madama Butterfly As part of the OperaQ 2016 programme my art direction provided a concept for the campaign and promotion.
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EU_TechEra
European Council on Foreign Relations EU_TechEra Digitisation across Europe and in particular Germany is overdue and of critical importance when it comes to EU sovereignty. ECFR identified this as a key communication area. To address this I curated content from foreign policy experts in the field and framed the advice and comments within a campaign-like…
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The Power Atlas
European Council on Foreign Relations The Power Atlas Power is now defined by control over flows of people, goods, money, and data, and via the connections they establish. Only states that see the new map of geopolitical power clearly will be able to control the modern world. This flagship product from ECFR was my focus…
