Category: Workshop

  • Sewing for dudes

    Sewing for dudes

    Needlefruit Sewing Lounge Sewing for dudes Sewing isn’t girly. Needlefruit needed to express their values and brand to attract the right audience for their range of sewing classes. We found feminist-leaning women chose not to sew because of gendered stigma. Taking a showing-not-telling response we designed a sewing course for ‘dudes’. This disruption showed male…