Category: Copywriting

  • Sewing for dudes

    Sewing for dudes

    Needlefruit Sewing Lounge Sewing for dudes Sewing isn’t girly. Needlefruit needed to express their values and brand to attract the right audience for their range of sewing classes. We found feminist-leaning women chose not to sew because of gendered stigma. Taking a showing-not-telling response we designed a sewing course for ‘dudes’. This disruption showed male…

  • Healthier Happier

    Healthier Happier

    Queensland Health Healthier Happier. This persistent behaviour change campaign to encourage healthier choices of Queensland residents required an activation for a niche cohort – Those in government housing.  The campaign message is “Make healthier choices to be healthier and happier”. We had to ask the question – What about people without choices? We provided a…

  • REIQ Journal

    REIQ Journal

    REIQ REIQ Journal The real estate trade magazine the REIQ Journal is well read and respected in the industry for nearly a century. As a Creative Director for this publication I sent it to the printer’s 28 times for a circulation to over 126,000. In the early 2010s Apple Newsstand was a big deal. With…

  • EU_TechEra

    EU_TechEra

    European Council on Foreign Relations EU_TechEra Digitisation across Europe and in particular Germany is overdue and of critical importance when it comes to EU sovereignty. ECFR identified this as a key communication area. To address this I curated content from foreign policy experts in the field and framed the advice and comments within a campaign-like…

  • Porsche Instagram

    Porsche Instagram

    Porsche Porsche Instagram High power, high volume content for one of the most loved contemporary luxury car brands.  Taking creative ownership of the Porsche Instagram channel with a creative partner we got in the driver’s seat for data-driven social results. Several daily posts for more than 12 months with strategic Instagram Stories. Careful data-driven choices…