Category: Graphic Design
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G Day
University of the Sunshine Coast G Day A simple animated piece to promote the funding initiative of USC. An example of how a simple dot can emote and be personified.
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The Barber of Seville
OperaQ The Barber of Seville OperaQ presented Rossini’s hilarious comedy. After consulting with the Artistic Director of OQ it was clear the promotion needed to be colourful and playful. We took the set design as inspiration and created an animated video work which was extended with animated gifs for display and social.
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Save Water. Save Money
Isaac Regional Council Save Water. Save Money. The Isaac Regional Council had not been charging for water. Local industry was winding down and would soon, no longer cover that cost for residents. Rather than framing it as bad news we gave the community the tools to deal with the change and a fun communication of…
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Healthier Happier
Queensland Health Healthier Happier. This persistent behaviour change campaign to encourage healthier choices of Queensland residents required an activation for a niche cohort – Those in government housing. The campaign message is “Make healthier choices to be healthier and happier”. We had to ask the question – What about people without choices? We provided a…
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Ginger and the survivors
Cairns Regional Council We will survive Our goal: to convince the rainiest Australian region to conserve water. Research showed the greatest gains could be made by reducing garden water use. This 360 behaviour change campaign anchored by a series of seasonal TVCs included radio spots along with a tonne of collateral, transit and OOH. Our…
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REIQ Journal
REIQ REIQ Journal The real estate trade magazine the REIQ Journal is well read and respected in the industry for nearly a century. As a Creative Director for this publication I sent it to the printer’s 28 times for a circulation to over 126,000. In the early 2010s Apple Newsstand was a big deal. With…
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Madame Butterfly
OperaQ Madama Butterfly As part of the OperaQ 2016 programme my art direction provided a concept for the campaign and promotion.
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EU_TechEra
European Council on Foreign Relations EU_TechEra Digitisation across Europe and in particular Germany is overdue and of critical importance when it comes to EU sovereignty. ECFR identified this as a key communication area. To address this I curated content from foreign policy experts in the field and framed the advice and comments within a campaign-like…
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Deadly Kindy
Institute for Urban Indigenous Health Deadly Kindy There are barriers preventing indigenous kids from making an easy start at kindy. Kindergartens in Queensland require that kids are vaccinated and healthy and that they have their own supplies (eg. blanket & water bottle). In addition, there’s mistrust for institutions like medical practices and schools for indigenous…
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Porsche Instagram
Porsche Porsche Instagram High power, high volume content for one of the most loved contemporary luxury car brands. Taking creative ownership of the Porsche Instagram channel with a creative partner we got in the driver’s seat for data-driven social results. Several daily posts for more than 12 months with strategic Instagram Stories. Careful data-driven choices…
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Vodafone Business Cases
Vodafone Business Cases Vodafone collaborates with B2B partners in with surprising volume and diversity. From football stadiums to mobility start-ups. This digital publication showcases some of the best digital communication solutions for businesses around Germany to ensure new partners know what is possible and how a relationship with Vodafone will help them make their mark.…
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The Power Atlas
European Council on Foreign Relations The Power Atlas Power is now defined by control over flows of people, goods, money, and data, and via the connections they establish. Only states that see the new map of geopolitical power clearly will be able to control the modern world. This flagship product from ECFR was my focus…
