Category: Behaviour change
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Rate Dad
Queensland Family and Child Commission: Talking Families Rate Dad. The Queensland Family and Child Commission wanted to say thank you to Dads on fathers’ day. Thank you for trying and doing your best, from the voices of those who love you. This was a short series for their Talking Families social presence.
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Save Water. Save Money
Isaac Regional Council Save Water. Save Money. The Isaac Regional Council had not been charging for water. Local industry was winding down and would soon, no longer cover that cost for residents. Rather than framing it as bad news we gave the community the tools to deal with the change and a fun communication of…
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Sewing for dudes
Needlefruit Sewing Lounge Sewing for dudes Sewing isn’t girly. Needlefruit needed to express their values and brand to attract the right audience for their range of sewing classes. We found feminist-leaning women chose not to sew because of gendered stigma. Taking a showing-not-telling response we designed a sewing course for ‘dudes’. This disruption showed male…
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Healthier Happier
Queensland Health Healthier Happier. This persistent behaviour change campaign to encourage healthier choices of Queensland residents required an activation for a niche cohort – Those in government housing. The campaign message is “Make healthier choices to be healthier and happier”. We had to ask the question – What about people without choices? We provided a…
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Ginger and the survivors
Cairns Regional Council We will survive Our goal: to convince the rainiest Australian region to conserve water. Research showed the greatest gains could be made by reducing garden water use. This 360 behaviour change campaign anchored by a series of seasonal TVCs included radio spots along with a tonne of collateral, transit and OOH. Our…
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EU_TechEra
European Council on Foreign Relations EU_TechEra Digitisation across Europe and in particular Germany is overdue and of critical importance when it comes to EU sovereignty. ECFR identified this as a key communication area. To address this I curated content from foreign policy experts in the field and framed the advice and comments within a campaign-like…
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Deadly Kindy
Institute for Urban Indigenous Health Deadly Kindy There are barriers preventing indigenous kids from making an easy start at kindy. Kindergartens in Queensland require that kids are vaccinated and healthy and that they have their own supplies (eg. blanket & water bottle). In addition, there’s mistrust for institutions like medical practices and schools for indigenous…
