Senior Art Director // Experience design & Behavior change // Digital & IRL
I find them, test them and visualize them.
I use research to create strategic messages and interactions to ensure better outcomes for communities.
I define the ‘purpose’ so I can justify actions. This leads to meaningful decisions and outcomes that solve real problems.
Attempting to be skeptical, rational and unbiased allows for constructive criticism and paths to new ideas.
I like to get my hands dirty. I’m a full-stack creative. Research, ideation and project management through to finished art. Digital & Traditional.