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8 word story

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#8wordstory

A proactive project to promote culture and community.

What happened?

A media company holds an annual competition. They select the best ideas for a good cause and give those ideas space on the streets.

My idea was to promote the Queensland Writers Festival.

In a previous year, they’d used Twitter to have a continuous story made of retweets. It had a fantastic community response.

I wondered if there was an opportunity here to build on that great idea.

The advertising medium of a billboard only allows for a very short message. Which is also an interesting creative writing experiment. Much like Hemmingway’s famous example…

“For sale: baby shoes, never worn.”

The idea

We would put 8 word stories submitted by the public on billboards to promote the upcoming Queensland Writers’ Festival.

To get the ball rolling; famous writers would submit their stories.

And then what happened?

I approached the Queensland Writer’s Festival and told them the pitch with my Account Executive and Junior in tow.

They loved it.

It was then sent to GOA for assessment. A selection panel of industry bigwigs and others agreed it was a rocking idea.

So it was a “go”.

It gets better.

There was huge and amazing public response.

And better still.

The project was awarded “Innovative use of Technology” by the Outdoor Media Association.

#8wordstory website
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