User flow improvements.

The previous user flow has two main touch-points that from analytics and feedback were shown to be in need of improvement.

  1. The marketing strategy had been to segment the audience into 4 categories. Which is sound for marketing. However, the work of segmentation was placed on the user and required before they could progress to the ticketing portal. We removed this barrier.
  2. The QTIX ticketing portal first took users to a season page. This was intended to capture more ticket sales by upselling a season ticket. However the user at this point hadn’t committed to a purchase at all, so it wasn’t time for up-selling. I met and consulted with QTIX and OperaQ to develop a better user flow. We moved the up-sells to the cart page. And made a new path for those seeking season tickets.