Let’s focus on three highlights.
It was a large project and there were lots of learnings, experiments and interesting outcomes.
But there were three pretty cool solutions.
Fast Cart Journey
This e-commerce site focussed solely on selling Gertie’s Charm Patterns.
After 10 years Gertie finally has her own blog and is off Blogger.
An online learning platform as a companion for Charm Patterns.
We knew that lots of Gertie’s following on Instagram, her blog, and email list were anticipating this product launch. This meant we were talking to a warm audience. Because of this, we could dramatically shorten the cart journey.
Scroll below the fold
After landing on the home page the user has two buttons to choose from directly below the fold. Buy or Learn more.
Directly in cart
After clicking Buy the product is added to the cart and the user is taken directly to the cart page.