Digitisation across Europe and in particular Germany is overdue and of critical importance when it comes to EU sovereignty.

ECFR identified this as a key communication area.

To address this I curated content from foreign policy experts in the field and framed the advice and comments within a campaign-like content series.

The design aimed to mimic tech and start-up aesthetics to package foreign policy commentary to resonate with that audience segment.

Within a month in the analytics the new audience “Business strategists” displaced “Government policy specialists” for third place.